Here is your Monday marketing tip for today.
Use Testimonials!
Testimonials are a great way to add credibility to your products or services. You can put them on your website, brochures, or even on the back of your business cards! It gives your prospective (& current) customers a sense of ease that you are tried & true, and that people are happy with your business. A sentence or two from a happy customer says a whole lot more than you taking a whole webpage trying to sell yourself.
And it’s easy to do. Simply ask some of your best customers if they would be willing to write a few sentences about their experience with your product or service. (and ask their permission for you to publish this text.) If they are willing to have their name or business name associated with the testimonial, that’s also some free advertising for them.
You are completely right about the power of testimonials ! And I use a tool that might be interesting to all you readers !
Our company (BBC) appealed to Our Clients (www.our-clients.com). Our-clients is an online tool that makes it easy to collect testimonials from your clients and keep them up-to-date.
The testimonials are completely trustworthy thanks to the fact that not only you but also your clients have control on what is published. And testimonials have to be updated or confirmed every 12 months. So you end up with a list of testimonials that are real and recent. Only those will convince your prospects.
What would you say is the best software to help with Twitter marketing?
What’s the best way to get a large amount of followers to market to?
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